Application Process

Our application process is fast and efficient, designed to identify the projects which would best benefit from our programmes in the shortest timeframe possible.

We achieve this using our proprietary “business maturity matrix©”, which assesses your application against ten key criteria. This allows us to understand in depth how strong and how mature your business proposition is and where it would benefit from the greatest level of support and assistance.

“I'm getting used to my expectations being exceeded by the team - I recommend this company to any entrepreneur who wishes to start its business in the UK”

Engagement Process


    Initial applications that demonstrate the key attributes we are seeking will be invited to submit a full business plan.

  • Submit your full
    Business Plan

    We assess each plan against strict criteria. Those who score highly will be presented with a proposal to join the programme.

  • Proposals and
    contracts agreed

    The Proposal will contain feedback detailing the support we believe you require and commercial terms.

  • Join the Geminus
    road to succes

    Begin to take advantage of our fantastic support programmes & join our ever growing entrepreneurial community

Who can submit an

The beauty about working in innovation is the vast variety of amazing people we get to meet and work with.

Anyone can submit an application, but we strongly advise that you read the criteria we seek in the chart below, prior to sending us your documents. This is because we use these criteria to assess your application and if it’s missing information we need, it may not meet our criteria for acceptance on to our programme.

How we assess applications

We recognise that every person and every plan is individual. We assess your application against the following 10 criteria points using our Business Maturity Matrix©

We require all business plans to cover these points in sufficient detail to be able to make a comprehensive assessment of the business opportunity.


Market Assessment

Does the plan address the market maturity, geography and competitors?


Marketing Strategy

Is there a clear and achievable route to market without major risk points?


Sales Strategy

Is there a clear plan to achieve the sakes required to meet the financial needs?


Skills Strategy

Does the business have the skills needed to complete their give tasks?


Resource Planning

Does the business have access to the knowledge and equipment they require?


Project Planning

Is there a project plan detailing what, how and when things happen?


Scalability Strategy

Does the plan include details regarding the significant growth of the business?


Innovation Strategy

Does the plan demonstrate a current level of, and ambition to continue innovation?


Financial Planning

Does the plan meet all of the financial requirements of the business?


Risk Management

Does the plan assess key risks and provide a management strategy?

Innovator Stories

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    Tamara, Tamara's Patisserie
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  • JB Art Gallery

    I am certain that Innovation international can further help me by providing cutting edge solutions and ongoing support for my business in the future, with continued association.

    Julia, JB Art Gallery
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  • The Reed Aircraft Company

    I am the third generation of a proud aviation family of eight pilots. Believing in our vision, I am driven by pure passion, sentiment and the desire to continue the legacy of our two families.

    Justin Rautenbach
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What support do
I Receive

  • A personal area to develop your profile, view other member profiles and access your key documents

  • The ability to view and connect with our wider community of Entrepreneurs across the UK

  • Access to a wide range of guidance documents, templates and videos helping you to expand your knowledge

  • We host regular webinars on a wide range of key subjects which are all recorded for you to view at any time

  • Our marketplace is full of trusted business support providers, offering you a wide range of services at discounted prices

Your Next Steps

If you want to joint our community of UK entrepreneurs, click here to send us your details

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